UberFlex
UX/UI Design
01/
Overview
UberFlex is a mobile app feature that lets riders save money by choosing flexible pickup times, making travel smarter and more affordable.
During the UX course at Google Reichman's Tech School, our team was tasked with designing a feature tailored for Uber riders.
The project brief required us to identify key challenges faced by riders and develop a mobile app feature that effectively addresses their needs.
Team: Bella + Einav + Barak + Talia
Responsibilities: UX Research / Problem Framing / Design Thinking / Wireframing / Prototyping
02/
Problem
Rising costs have made taxis less accessible, with many users perceiving them as a luxury rather than a daily necessity. Our research revealed a clear demand for more affordable transportation options, as riders actively seek ways to save on travel expenses.
8% decline in taxi usage over 2 years
71% of users cite high costs as the main issue
10+ interviews and user observations conducted
What if
you could
pay less?
03/
solution
A smart feature that helps users find the most affordable ride times. By leveraging real-time traffic, driver availability, and ride demand, UberFlex allows riders to see upcoming fare trends and adjust their travel time to save money. This makes taxi rides more accessible, expands the user base, and ensures smarter, cost-effective travel decisions.
04/
process
Our inspiration came from Waze and Skyscanner, both of which empower users with data-driven decision-making. Just as Waze helps drivers navigate traffic efficiently and Skyscanner shows the best times to book flights, UberFlex provides riders with a clear view of fare trends, enabling them to choose the most cost-effective travel time at a glance.
05/
Components Explored
We explored various component designs within Uber’s Base design system, ensuring consistency and usability. Through multiple iterations and user testing, we refined the experience, ultimately leading to the final component that balances functionality, clarity, and brand alignment.
06/
Success metrics vs Challenges
